Customer Behavior in Electronic Commerce: A Bayesian Approach
نویسندگان
چکیده
منابع مشابه
Modeling the customer in electronic commerce.
This paper reviews interface design of web pages for e-commerce. Different tasks in e-commerce are contrasted. A systems model is used to illustrate the information flow between three subsystems in e-commerce: store environment, customer, and web technology. A customer makes several decisions: to enter the store, to navigate, to purchase, to pay, and to keep the merchandize. This artificial env...
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ژورنال
عنوان ژورنال: Journal of theoretical and applied electronic commerce research
سال: 2017
ISSN: 0718-1876
DOI: 10.4067/s0718-18762017000200002